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Jennifer Fisher

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W Washington D.C. Presents Fashion Show and Pop-up Shops Featuring DFCI Designers

Washington, D.C. (January 28, 2016) — The DC Fashion Incubator at Macy’s Metro Center announces the exhibition of the winter and fall 2016 collections of Designers-in-Residence on Feb. 3 at the W Washington D.C. hotel, in an extravaganza that will pop with runway swag and temporary showrooms that will raise the standard for the fashion industry in the nation’s capital.

The fashion show and pop-up shops will feature the inspired works of the inaugural class of Designers-in-Residence at the DC Fashion Incubator (DCFI) at Macy’s Metro Center, which launched in 2015 as a partnership between the DC Fashion Foundation and Macy’s.  The fashion show is scheduled to begin at 6 p.m. and the pop-up shops will run concurrently. The designers will be made available for media interviews.

“We are excited to present the brilliant collections of our DCFI designers, who have worked so hard to master their craft and gain the business expertise necessary to become successful entrepreneurs who can help the D.C. area’s emerging fashion industry begin to meet the high local demand for fashion retail,” DC Fashion Foundation founder and CEO Christine Brooks-Cropper said.  “The debut of our first class of Designers-in-Residence advances the DC Fashion Foundation’s mission to develop a highly trained workforce in our own community that drives the creative economy in the nation’s capital.”

Also on display will be works by participants in a separate program, DCFI Public, which provides developmental support to local fashion professionals seeking to earn a sustainable living and create job opportunities in their communities.

The DC Fashion Incubator at Macy’s Metro Center is the fourth and latest location in a highly successful initiative established by Macy’s in Chicago, Philadelphia and San Francisco.  The DCFI offers one-year residencies to designers through a competitive application process. Designers receive instruction to round out their skills, working in a 900-square-foot studio on the fourth floor at Macy’s Metro Center in downtown Washington, D.C. They also are taught about the business side of fashion, such as apparel manufacturing and production, financial planning, branding, legal assistance and infrastructure support.

This first class at DCFI is made up of six locally based designers and two designers from Peru and Ghana, Africa through business exchange programs between those two countries and the District of Columbia.

Sponsors of DC Fashion Incubator at Macy’s Metro Center include the District of Columbia Planning and Economic Development Office (DMPED), U.S. Small Business Administration, We Are DC, Macy’s Metro Center, American University, Covington & Burling LLP, Burson-Marsteller strategic communications, PromPeruand the Prince George’s County Arts and Humanities Council.

The DC Fashion Incubator is the brainchild of the DC Fashion Foundation, which was the first and only organization of its kind in the region.  The foundation recently entered a U.S. Trade and Investment Expansion Partnership with the International Trade Administration at the U.S. Department of Commerce.  The arrangement is designed to increase awareness of the economic benefits of trade and educate fashion entrepreneurs on trade activities as a strategy for job creation and growth.

To learn more about DCFI, please visit For sponsorship opportunities, program details, and the application process for DCFI Designers-in-Residence, please contact Shaka King, DCFI executive director of operations and technical designer,


The DC Fashion Foundation, established in 2009, supports the fashion industry in the Washington, D.C. area through educational programs, workforce training, advocacy, and scholarships. The DC Fashion Foundation’s leadership has led to the establishment of local government incentives to recruit fashion-related businesses, arts education programs that have served over 300 students, and in 2010, the first congressional apparel manufacturing and fashion business caucus.

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